The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
No Way Norway
Agency: McCann / Detroit + Gifted Youth, LLC / Los Angeles
Client: General Motors Category: Online Films & Video / Varying Length Series
Life is Full of Hidden Problems
Agency: BBDO / New York
Client: Mars Chocolate North America: Snickers Category: Online Films & Video / Short Form - Series
'Whatever' Campaign
Agency: GIGIL / Manila + Arcade / Manila
Client: RC Cola Category: Online Films & Video / Long Form - Series
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs Category: Online Films & Video / Long Form - Series
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Online Films & Video / Long Form - Series
Karen
Agency: BBDO / New York
Client: Mars Chocolate North America: M&M's Category: Online Films & Video / Short Form - Single
First Visitors
Agency: BBDO / New York + O Positive
Client: Mars Chocolate North America: Snickers Category: Online Films & Video / Short Form - Single
Late Night Stores
Agency: DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo
Client: Burger King Category: Online Films & Video / Short Form - Single
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation
Client: Canadian Women’s Foundation Category: Online Films & Video / Short Form - Single
SickKids VS. One Million Strong
Agency: Cossette / Toronto + OMD / Toronto + Citizen / Toronto
Client: SickKids Foundation Category: Online Films & Video / Pre-Roll - Single
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support Category: Online Films & Video / Long Form - Single
Not my job film
Agency: BETC / Paris
Client: Pornhub Category: Online Films & Video / Long Form - Single
Black Makes a Way
Agency: Creative X / Menlo Park + Facebook / Menlo Park + Park Pictures + Work Editorial
Client: Facebook App Category: Online Films & Video / Long Form - Single
Cantenna
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite Category: Online Films & Video / Long Form - Single
Born In Quarantine
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Online Films & Video / Long Form - Single
Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Online Films & Video / Long Form - Single
Maurice and The Black Bear School Documentary
Agency: Droga5 / New York + Hennessy / New York
Client: Hennessy Category: Online Films & Video / Long Form - Single
The Parents
Agency: Forsman & Bodenfors / Göteborg
Client: Volvo Car Corporation Category: Online Films & Video / Long Form - Single
The Tower
Agency: Forsman & Bodenfors / Göteborg + Bacon / Copenhagen
Client: Volvo Trucks Category: Online Films & Video / Long Form - Single
Family
Agency: GIGIL / Manila + Arcade / Manila
Client: RC Cola Category: Online Films & Video / Long Form - Single
Not a Gun
Agency: Goodby Silverstein & Partners / San Francisco
Client: Courageous Conversation Global Foundation Category: Online Films & Video / Long Form - Single
Life Below Water
Agency: Goodby Silverstein & Partners / San Francisco
Client: Google / United Nations / Tribeca Enterprises Category: Online Films & Video / Long Form - Single
The Ultimate Safety Test
Agency: Grey / London + Volvo Cars + Wildfire / London + Smuggler / London
Client: Volvo Cars (Global) Category: Online Films & Video / Long Form - Single
Gun Unboxing
Agency: Grey / New York
Client: States United Category: Online Films & Video / Long Form - Single
It's On Us
Agency: LOLA MullenLowe / Madrid
Client: Unilever / Dove Category: Online Films & Video / Long Form - Single
Match Made In Hell
Agency: Maximum Effort Marketing / New York + Escape Velocity Content / Moorpark
Client: Match Category: Online Films & Video / Long Form - Single
No Way Norway :90
Agency: McCann / Detroit + Gifted Youth, LLC / Los Angeles
Client: General Motors Category: Online Films & Video / Long Form - Single
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref Category: Online Films & Video / Long Form - Single
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns
Client: Girl Up Category: Online Films & Video / Long Form - Single
TWO MONSTERS IN MY STORY
Agency: Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client: FACE A L'INCESTE Category: Online Films & Video / Long Form - Single
Let her run
Agency: Santería / São Paulo + Africa / São Paulo
Client: SporTV Category: Online Films & Video / Long Form - Single
We Got You Baby
Agency: SMUGGLER + Huggies + Droga5 / New York
Client: Kimberly-Clark/Huggies Category: Online Films & Video / Long Form - Single
Shot on iPhone 11 Pro—Hermitage
Agency: TBWA\Media Arts Lab / London
Client: Apple, Inc. Category: Online Films & Video / Long Form - Single
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Online Films & Video / Long Form - Single
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Online Films & Video / Long Form - Single
Hometown — Shot on iPhone by Phillip Youmans
Agency: TBWA\Media Arts Lab / Los Angeles + Apple
Client: Apple, Inc. Category: Online Films & Video / Long Form - Single
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai
Client: Apple, Inc. Category: Online Films & Video / Long Form - Single
Instant Doctor
Agency: The Bloc / New York
Client: Tribute Category: Online Films & Video / Long Form - Single
You Can't Stop Us: Victory Swim
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Online Films & Video / Long Form - Single
Never Too Far Down
Agency: Wieden+Kennedy / Portland + Park Pictures + Spot Welders
Client: Nike Category: Online Films & Video / Long Form - Single
Play For The World
Agency: Wieden+Kennedy / Portland + Joint Editorial + Walker
Client: Nike Category: Online Films & Video / Long Form - Single
Omega Mart Grand Opening
Agency: Wieden+Kennedy / Portland + Joint Editorial + Biscuit Filmworks + Kevin
Client: Meow Wolf Category: Online Films & Video / Long Form - Single
Shop Unfriend
Agency: Wolf / Bangkok
Client: Central Department Store Category: Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Agency:
McCann / Detroit + Gifted Youth, LLC / Los Angeles
Client:
General Motors
Title:
No Way Norway
Category:
Online Films & Video / Varying Length Series
Annual ID:
OS_FI21_115M
Award:
2021 Film Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America: Snickers
Title:
Life is Full of Hidden Problems
Category:
Online Films & Video / Short Form - Series
Annual ID:
OS_FI21_078M
Award:
2021 Film Merit Award
Agency:
GIGIL / Manila + Arcade / Manila
Client:
RC Cola
Title:
'Whatever' Campaign
Category:
Online Films & Video / Long Form - Series
Annual ID:
OS_FI21_112M
Award:
2021 Film Merit Award
Agency:
Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client:
RepresentUs
Title:
Dictators
Category:
Online Films & Video / Long Form - Series
Annual ID:
OS_FI21_113M
Award:
2021 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Online Films & Video / Long Form - Series
Annual ID:
OS_FI21_114M
Award:
2021 Film Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America: M&M's
Title:
Karen
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI21_074M
Award:
2021 Film Merit Award
Agency:
BBDO / New York + O Positive
Client:
Mars Chocolate North America: Snickers
Title:
First Visitors
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI21_075M
Award:
2021 Film Merit Award
Agency:
DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo
Client:
Burger King
Title:
Late Night Stores
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI21_076M
Award:
2021 Film Merit Award
Agency:
TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI21_077M
Award:
2021 Film Merit Award
Agency:
Cossette / Toronto + OMD / Toronto + Citizen / Toronto
Client:
SickKids Foundation
Title:
SickKids VS. One Million Strong
Category:
Online Films & Video / Pre-Roll - Single
Annual ID:
OS_FI21_116M
Award:
2021 Film Merit Award
Agency:
AMV BBDO / London
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_079M
Award:
2021 Film Merit Award
Agency:
BETC / Paris
Client:
Pornhub
Title:
Not my job film
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_080M
Award:
2021 Film Merit Award
Agency:
Creative X / Menlo Park + Facebook / Menlo Park + Park Pictures + Work Editorial
Client:
Facebook App
Title:
Black Makes a Way
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_081M
Award:
2021 Film Merit Award
Agency:
DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client:
Miller Lite
Title:
Cantenna
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_082M
Award:
2021 Film Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Born In Quarantine
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_083M
Award:
2021 Film Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Never Lost
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_084M
Award:
2021 Film Merit Award
Agency:
Droga5 / New York + Hennessy / New York
Client:
Hennessy
Title:
Maurice and The Black Bear School Documentary
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_085M
Award:
2021 Film Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Volvo Car Corporation
Title:
The Parents
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_086M
Award:
2021 Film Merit Award
Agency:
Forsman & Bodenfors / Göteborg + Bacon / Copenhagen
Client:
Volvo Trucks
Title:
The Tower
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_087M
Award:
2021 Film Merit Award
Agency:
GIGIL / Manila + Arcade / Manila
Client:
RC Cola
Title:
Family
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_088M
Award:
2021 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Courageous Conversation Global Foundation
Title:
Not a Gun
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_089M
Award:
2021 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Google / United Nations / Tribeca Enterprises
Title:
Life Below Water
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_090M
Award:
2021 Film Merit Award
Agency:
Grey / London + Volvo Cars + Wildfire / London + Smuggler / London
Client:
Volvo Cars (Global)
Title:
The Ultimate Safety Test
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_091M
Award:
2021 Film Merit Award
Agency:
Grey / New York
Client:
States United
Title:
Gun Unboxing
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_092M
Award:
2021 Film Merit Award
Agency:
LOLA MullenLowe / Madrid
Client:
Unilever / Dove
Title:
It's On Us
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_093M
Award:
2021 Film Merit Award
Agency:
Maximum Effort Marketing / New York + Escape Velocity Content / Moorpark
Client:
Match
Title:
Match Made In Hell
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_094M
Award:
2021 Film Merit Award
Agency:
McCann / Detroit + Gifted Youth, LLC / Los Angeles
Client:
General Motors
Title:
No Way Norway :90
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_095M
Award:
2021 Film Merit Award
Agency:
McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_096M
Award:
2021 Film Merit Award
Agency:
Ogilvy UK / London + BrotherTV / Great Guns
Client:
Girl Up
Title:
Today We Rise
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_097M
Award:
2021 Film Merit Award
Agency:
Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client:
FACE A L'INCESTE
Title:
TWO MONSTERS IN MY STORY
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_098M
Award:
2021 Film Merit Award
Agency:
Santería / São Paulo + Africa / São Paulo
Client:
SporTV
Title:
Let her run
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_099M
Award:
2021 Film Merit Award
Agency:
SMUGGLER + Huggies + Droga5 / New York
Client:
Kimberly-Clark/Huggies
Title:
We Got You Baby
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_100M
Award:
2021 Film Merit Award
Agency:
TBWA\Media Arts Lab / London
Client:
Apple, Inc.
Title:
Shot on iPhone 11 Pro—Hermitage
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_101M
Award:
2021 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
AirPods Pro — Jump
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_102M
Award:
2021 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_103M
Award:
2021 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple
Client:
Apple, Inc.
Title:
Hometown — Shot on iPhone by Phillip Youmans
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_104M
Award:
2021 Film Merit Award
Agency:
TBWA\Media Arts Lab / Shanghai
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_105M
Award:
2021 Film Merit Award
Agency:
The Bloc / New York
Client:
Tribute
Title:
Instant Doctor
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_106M
Award:
2021 Film Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike
Title:
You Can't Stop Us: Victory Swim
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_107M
Award:
2021 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Park Pictures + Spot Welders
Client:
Nike
Title:
Never Too Far Down
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_108M
Award:
2021 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Joint Editorial + Walker
Client:
Nike
Title:
Play For The World
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_109M
Award:
2021 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Joint Editorial + Biscuit Filmworks + Kevin
Client:
Meow Wolf
Title:
Omega Mart Grand Opening
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_110M